In this episode of Creative Grove, Tim interviews Cameron Broadhurst, the creative director at Taylor Chip.

They discuss Cameron's journey from music to content creation, the strategies that led to Taylor Chip's viral growth, and the importance of authenticity in social media.

Cameron shares insights on balancing speed and quality in content production, successful engagement strategies, and advice for businesses starting their social media presence. The conversation emphasizes the need for brands to connect with their audience and the value of storytelling in building a community.

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Tim (00:00)
Creative Grove is where conversations with marketers, designers, and creators come to life. Part of the Brand Roots podcast, this series brings you honest, insightful interviews with people shaping the creative and marketing landscape. From solo freelancers to brand builders, we explore the real stories behind the work, the wins, the lessons, and the creative sparks that drive growth. No scripts, no posturing, just real conversations about building, creating, and growing. This podcast is...

with Cameron of Taylor Chip He's an incredible filmmaker, content creator, and strategist all in one. Welcome to the show, Of course. So how would you define your role as a whole, like in your own words?

Cameron Broadhurst (00:36)
Thank you for having me. It's a pleasure.

Yeah, I mean, my role has taken different shapes over the course of like my time working for Taylor chip so we can get into that later. But like right now, my role is creative director. So I'm in charge of just like managing the marketing, mainly on like the organic side, which is also like some email, email members that I also work with. And then, yeah, just like some design work, but it's really based around just like, how do we get in front of as many people as possible? If I could define it in like one sentence, so.

Tim (01:11)
Sure. So what has your journey been like for your career? did you initially want to do this when growing up with little Cameron's like, I want to be a social content creator for Taylor chip or like, what was that journey like for you?

Cameron Broadhurst (01:24)
Yeah, think like, so my creative journey started in music. So when I was younger, I had a band in like middle school and high school. And so like that was what I wanted to do. I wanted to just like tour the world. I was a drummer and our band was called Sides of a Circle because there's like the inside and the outside. Anyway, shouldn't have to explain the band name. But yeah, my...

Tim (01:41)
Nice.

Cameron Broadhurst (01:47)
My journey started in the music world and it's crazy to think that there wasn't an iPhone when we started. so the idea of just being able to just pick something up and film things was not something that we had. And I also didn't have any cameras or anything at the time, but the bass player did. So, I mean, it kind of just started with just fiddling around, just at band practice making videos and then found some other friends in the space, our band photographer.

Tim (02:00)
Yeah.

Cameron Broadhurst (02:13)
was someone that I really looked up to. There's a guy named Jeff Ronzen in Lancaster who I had found through like Walk in Love and which is like a local Lancaster brand through photography. And I just like that was like when I had first gotten Instagram. So I like really fell in love with like just taking photos and like the way people were documenting. And so then I ended up getting my own camera, started playing around with that and doing like my first camera. My first camera was the Canon Mark III.

I have a habit of like, whenever I get into something, I just like buy what everyone else is using. So I definitely was like not at a level where I needed a Canon Mark three, but that's like what every photographer that I knew was using at the time. And so like I had picked one of those up, started playing around, doing the whole wedding thing, for a little bit. And then just like slowly through that whole journey, it started transferring into like just doing more video work and really enjoying that and making.

Tim (02:44)
Yeah.

Cameron Broadhurst (03:04)
wedding films then, making music videos for different artists in the area. And that's kind of like what really started my journey in just like creating content. And yeah, it's like, you I started, I'm not from Lancaster area. I moved here with my wife, I think eight years ago or something now. And my first job was working at a bank. I'm a finance major. That's what I went to school for, because I figured, you know, I hate college, but.

If I was going to go for anything, it should be like learning how to use money. So, and that's like the degree that I got. And so started working at the bank because that seemed like the next logical step. And I was like in the back of my head, my brain, I was always just like, I'm just going to work on this like hobby. I'm going to keep building it. Like I really just, I still wanted to be like a concert photographer, work with music artists in some way and like find a way to just like travel the world. That's like really what I love to do the most. And

Tim (03:32)
Yeah.

Cameron Broadhurst (03:54)
I mean, that hasn't happened yet, but I did, but I did, you know, one day while was sitting at the bank, COVID times. So like the bank wasn't really busy. I just like started looking for different creative jobs and Taylor chip was like one of those jobs that I stumbled upon. And I was definitely like the, the role was content creator plus social media or sorry, content creator plus customer service. And so it was like, I know how to like send emails. And I also know how to like.

post to Instagram. So I was like, this should be piece of cake. So I applied and yeah, that's like kind of like how I got into this role. And then just like over time, being able to like once once the content started working, once I started to get comfortable, like what it means to like build a brand and all that stuff, we started building a team that that works underneath now. And yes, that's how I kind of became.

Tim (04:22)
Yeah.

Cameron Broadhurst (04:44)
creative director or whatever. But it was really just like, I wasn't looking for this job. I wasn't looking for this much responsibility. I just enjoyed picking up the camera and like documenting like my family, my friends and different people I meet along the way. So.

Tim (04:49)
Yeah.

Yeah, well, I mean, I'm sure there's a lot of familiarity in your story with a lot of people where, like, I've known so many photographers that were like, they never thought about being a photographer, but, you know, they go on vacation or they go on a trip with their friends and they have this camera. like, you know, actually, I really like taking photos, you know, maybe there's more to this. so I have a feeling a lot of what you're saying really will deeply resonate with other people. And so

Cameron Broadhurst (05:25)
yeah, 100%.

Tim (05:26)
So with your role at Taylor chip, you said you started content creation, customer service. At what point was the switch made where it's like, this is what I'm doing. and is there a point that they're like, man, actually this content is really working. We should not have them focusing on customer service.

Cameron Broadhurst (05:42)
I mean, wish I I wish I would like write better notes or like journal entries of like how it all happened because it kind of felt like it happened like right away. But like it was kind of what happened was the whole story with like how what was happening with the whole content at the time when I had first came on board was like Doug and Sarah the founders they had started a year and a half or two years before I came on. And they always just posted they like

they committed to posting every single day. So whether that was like sharing the chickens that they get their eggs from at a local farm or just like the market that they were at during the day or that weekend, they would just like share all of it. And so as the company was growing, they knew that they needed to like get help in that area so that they can continue to grow operations or like different areas of the business. And so like, I kind of came on just to like continue on with that and

So was like one of those things where it's like, well, if there's going to be someone that's going to do it full time, you might as well like now try to like get in front of as many people as possible. The whole virality thing started to be a topic. Like it wasn't just about like local numbers anymore. It was about like trying to get it in and in front of as many people as possible. And so I just like started playing around, like real started. So it was just like trying to figure out how to like make short form content that people wanted.

And I think at the time we were like probably 10,000 followers on Instagram, super small. And we were just like playing around with different topics or different ideas based around the product. So it was like, you know, breaking open a cookie, like the different trends, the audios, like all of that stuff. But like nothing was blowing up or going viral. like, I always love the idea of just like going up to strangers and like asking them questions. You know, I would.

doing street photography, like that's something like a hobby that I enjoy doing. So like going up to people wasn't anything like different. And like one day, you know, Doug was on my case about like our numbers. He was like, dude, we need to figure something out to go viral. And I'm like, well, like we can just like go up to people on this street or like knock on people's doors and ask if they want to try a cookie and give us a rating. And like, you know, and he was like.

What did he say? He was like something along the lines of like, like that won't work. Like people already know who we are, you know? And was like one of those things where I was like, all right, fine. It was like, go went back to the drilling board, was playing around with cookies and stuff and then, you know, revisited it and yeah. And, you know, if you ask him, he might tell a different story, but I kind of feel like, you know, he shot it down at first, then I, you know, revisited it later. And then, you know, next thing you know, we're in there.

Tim (08:01)
Sekiroa? No, it is a good idea.

Cameron Broadhurst (08:13)
their 96 Camry or whatever driving up and down like the nicest parts of town knocking on people's doors. And it didn't take long. was like the first few videos that we were posting on TikTok of just like knocking on people's doors and saying, hey, we're a small company. We make these cookies wondering if you like wanted to review them and rate them from one to 10 and like start clipping those up and posting them. And that's like really the format that like started to get us traction with numbers and allow us to kind of like have that like viral growth.

that we have now. And we've just like over time just continued to develop over top of that. But like that was the cookie reviews was like that catalyst for how we went from, you know, smaller numbers to much bigger numbers.

Tim (08:40)
Yeah.

Yeah, that's such an interesting idea. you know, we thought about this, you me and Sarah, when we were working for like, you know, swing set company and, Lansing and Benjing, like there's always at least one specific sub niche of video that's going to play really well with our target audience. And like for swing sets, we found that time lapses did extremely well. And that was like the viral hack for

for the company where we saw exponential growth because of those types of videos. And then for the landscape edging, it was just these different tutorials and stuff like that. And so for you guys, at least this the first real stage of viral growth was this man on the street type video.

Cameron Broadhurst (09:23)
Mm-hmm.

Yeah, exactly.

And like at the time, I think like probably Dave Portnoy maybe was the only one who was doing like something of that style. Like, of course you see it a lot now. Like there's even like a QuickBooks ad where they like ask you how much, I don't know, you know, you've seen those different ads. So like that is a proven format now that a lot of people have adopted. But like, yeah, I would say to like any business or any like creator starting out, it's like you have to pick a format that you like that works and then double down on that. So.

Tim (09:50)
Yeah, yeah,

Cameron Broadhurst (10:05)
And until you have that growth, you need to be trying everything. Like multiple times a day. it's like, I've heard it got to mention, like when I first came on board, I was posting three times a day, three reels a day. So, and then that's indicated across all of the different social media platforms. That's like up to 500 times a month that like Taylor chip was posting some type of content. And what that allowed was for us to like have a really fast feedback loop. So we're able to look at what's working, what's not working and you know,

Tim (10:21)
Crazy.

Cameron Broadhurst (10:31)
you just have to continue to try different ideas. if it's a week, because if you're posting three times a day, seven times a week, that's 21 or whatever. And it's like, if it's not working, then the next week you should try something else and then keep on building and building and building on top of that. And so, yeah, once we found Cookie Reviews, it was kind of off to the races. once we found a format that worked, we were able to, we would see growth in other formats too. And yeah.

Tim (10:58)
So kind of going back to when it was just Sarah and Doug posting, what was working already before you even entered the field? Was there content pieces that were actually doing pretty well for local traffic?

Cameron Broadhurst (11:02)
Mhm. Yeah.

Yeah, I mean, the thing that I love most about like building a brand is like people really want something to be a part of and feel like community with. And so that was like something that they were building. was just like, you know, there's a small husband or a small, was Doug and Sarah. They were looking for something fun to do for a date night. So they started baking cookies. And then that was the story. And then like once they, you know, they got engaged, they were about to get married.

They decided to have their cookies as a wedding favor. And then, you know, through that wedding, people loved the cookies and then they got invited to like join the small market stand that was opening up. And so it was just like telling that story. was like, it wasn't supposed to happen. It was kind of like a mistake. They kind of stumbled into it, but they, they followed God or they followed what they felt was right. And just like told that story and people like love, they'd love to support that, you know? And so like,

Tim (12:00)
Yeah.

Cameron Broadhurst (12:02)
We just continued to build that brand and tell that story of what we were going through, what we were working on, and that's what was working then. And that's obviously something that's super important for us to continue to tell now as we continue to get bigger.

Tim (12:15)
Yeah. And so what were the pieces of content that they were posting that you think were really helped building that community?

Cameron Broadhurst (12:24)
I mean, the eggs was a big one. like, we don't use that farm anymore because we just got a little bit too big for them. And I think that's just switched over a few years ago. But for the first while, we were growing as this flock of chickens was growing. And so was like, they were posting things of that farm, talking about how they get local eggs. Whenever they were at a market, they'd post a photo that they're at a market. They would...

they would, I have so many old archive videos of them packing up their small car and there would be a table coming over the top of the driver in the passenger side seat. And they were just doing everything they can just to be scrappy and get to this event. And so they were just sharing stories like that, which is super relatable. It's not polished, it's not perfect, but it's them and it's who they are. yeah, people just resonated with that.

Tim (13:02)
Yeah.

Yeah. And that's a big, I would say trend, especially on tick tock. I mean, Instagram obviously too, but definitely tick tock, which is like build with us or like building in public kind of thing where you're seeing the creation of this brand of this company, of this product as you know, as they're doing it and, and you're it's almost like you're part of the group. Like you're saying, like you get to be part of this community of people watching this brand grow. And I think it can just create

Cameron Broadhurst (13:29)
Mm-hmm.

Tim (13:39)
this sense of togetherness and like one part of this thing ⁓ really well.

Cameron Broadhurst (13:43)
Yeah, for sure. at the time,

you know, not saying that we invented it, it was just like super it was super new at the time for a brand to be sharing like behind the scenes in that in that way. Because like, I think there's like a misconception that like a business is supposed to be like all buttoned up and like perfect. The design is supposed to be on point, like all of this different stuff. And like, there's a big difference between like a small local pizza shop and like, you know, a big like retail brand like Pepsi or whatever.

Tim (13:54)
Yeah.

Yeah.

Cameron Broadhurst (14:10)
And

there was always like that disconnect. And I think what's super cool about like building in public and that whole idea is like, you're showing people that it's just a bunch of humans making a brand. Like they have dreams, they have aspirations, they have like ups and downs, they have all this different stuff, just like anybody else. And it's not like as professional and as buttoned up as you might think. And so like breaking down those barriers to an audience, especially on social media, I think it's like super valuable.

even now and just to be like super transparent so

Tim (14:41)
Yeah, so what's what's the kind of mindset that you have going into creating content for the company? Because I know obviously your strategy has shifted a bit over these past few years. So so what's that been like for you going from, you know, starting small than like now where you're pumping out so much even more content than you used to before?

Cameron Broadhurst (15:01)
Yeah, I think, you know, the number one goal is just like attention. Like that's what you have to be looking for. And that like, that changes over time, depending on like where the social media platforms are or like what's working or what's not working for you. It's like, there's a lot of gurus out there that like tell you what you should be posting. And then usually like you do what they say and it doesn't work, but it's like the content that works for them is them telling you what you should be posting. And so it's just like in the same way.

Tim (15:05)
Yeah.

Exactly.

Cameron Broadhurst (15:28)
Like you need to be like looking for those opportunities too. And so the only thing that like we're looking for is like retention. It's like on videos, like the longer that you can keep people to completion of the video, the more that Instagram or whatever algorithm is going to continue to push you to more and more people. So like one of the biggest changes that we've made kind of like over time was just like looking at those metrics. And it's like we would post a 60 or 90 second video, but then retention would

you know, dip off in like the first 25 % of the video or first eight seconds or whatever, like Instagram, TikTok, they all tell you that. And so it's like we, we started to like look at those numbers and really kind of like play around with different formats, shorten things, you know, hook is obviously super important, but then like what's in the body, like how you, how can you keep them to the end? And so like, we've just, we started with cookie reviews, then we started doing like more like voiceover day in the life type of stuff.

Then we were like doing some reality things, like reality videos, which is like, you know, more or less just like with a camera and someone's wearing a microphone, we're following them around and just seeing behind the scenes look of like a conflict or something that they're working through that day. And then most recently it's kind of been like this satirical, I think that's the word, like milk content, which is just like, it's very like, it's very high funnel. But it's like when you're, but it,

Tim (16:43)
Yeah.

Yeah.

Cameron Broadhurst (16:48)
You know, but it's all about like getting in front of people as much as possible because when you start getting into like retail or wholesale or you start like, yeah, if you like retail, like opening retail stores in another city or whatever, you want to be top of mind for these people. So if you're able to build familiarity through your content so that like when people do see the logo or see the colors or whatever, they're like, like I remember them. They're going to be more likely to like pick it off the shelf and put it in their bag. It's like.

And that's also not discounting that like the importance of like building brand at this stage. I think there's like definitely an argument to be made for both sides, but I think there's like, you know, if it's a Venn diagram, there's definitely three different buckets that you need to be looking at. You need to be looking at like acquisition. So it's like, how are you getting in front of the people? Like the attempt, that's the attention bucket. So like the milk genres, the on the street videos, like whatever will get you a ton of growth. Then you have like this brand engine. So that's how you're.

Tim (17:18)
Definitely.

Yeah.

Cameron Broadhurst (17:42)
That's like the nonprofit collaborations. Look at that. The nonprofit collaborations, the day in the life type of videos. And then there's obviously like, then there's the conversion engine where, where that's like, TikTok shop is super big for us right now, which is all about like making content that reaches a bunch of people, but also like selling. And that's, and that's also like the bucket that like ads and like paid, paid reach or not paid reach, but like

paid advertising comes in. And so it's like, depending on where you're at with business, I feel like you need to focus on one or the other, depending on what you have the bandwidth for. But I think to be a complete brand, you need to have knowledge and expertise in each of those buckets.

Tim (18:08)
Yeah.

Yeah, no, that's the you know, that's definitely the the truth of it like a lot of companies are so short sighted You know when it comes to just content creation as a whole like the good thing is that Doug and Sarah they're already fully bought into the importance of social media they do because they're young, know, they're they're not from an older generation who doesn't really know the value of what you're doing, you know, and so with that comes a lot of

Cameron Broadhurst (18:38)
Mm-hmm.

Mm-hmm.

Tim (18:48)
it affords you a lot of like room to grow and and so so kind of talk about

So with Sarah and Doug, what's the collaboration process like for the company?

Cameron Broadhurst (18:58)
When we, when I first started, we, would just like send all the videos in a group chat with like the copy that I was going to post that day. And they'd give me feedback on like, yes, I like this video. No, I don't like this copy. Change it to this or whatever. It's like for the first few months, there's like that very like, like very, like I had to report to them and like show them what I was going to do. but then, you know, now it's kind of just, you know, you post what you think will work. And then they kind of, sometimes they find out when you post things and then they, you know,

They tell you if you like it or if you don't like it sometimes, but we definitely have the freedom and like to do what is necessary to a certain extent. And so there's not like a lot of review right now. But, but yeah, I mean, there's some times where we would post something and then we have to take it down for like whatever reason, or like, you know, you're like kind of at the line. And so you like send it through the proper channels to make sure that everyone's okay with it. But yeah, like right now it's like, they know.

Tim (19:44)
Yeah.

Cameron Broadhurst (19:50)
They trust me, they trust the team and what we're able to do. yeah, it's super cool. But on your point about knowing what's necessary, I feel like there's a lot of brands that try to be super professional or not as rigid or edgy. they also always talk about the brand and like...

what they're doing and all this stuff, but the truth is, if no one's watching it, then everything that you're doing is absolutely pointless. And so it's like, you should really be thinking about how you're getting in front of as many people as possible first. And that doesn't mean that you have to do cringey stuff. It's different for every brand, but to a certain extent, you need to be looking at how many people are actually watching.

Tim (20:30)
Yeah.

Cameron Broadhurst (20:42)
If the average watch time is eight seconds, then no one cares. regardless of how important your story is or how good you think it is, no one's really connecting with it. So maybe you should find different ways to tell it. And that's really hard for lot of brands to give up some of that artistic, creative feeling that they have about their content and thinking about it as more as a distributor. Like, how are you getting?

getting in front of people.

Tim (21:08)
for sure. think the problem also comes with like videographers because I think I would say nine out of ten videographers, they want to be filmmakers like and with that comes a preciousness to image and we need to present it in the most perfect way and especially like a business owner. Sometimes I'm like, okay, we can't make it look slightly like a bad product in any way. And sometimes if you show it too real, like people will think of it and they'll think less of it.

but that really limits the amount of things you can actually do.

Cameron Broadhurst (21:36)
Yeah,

well people also like don't want to be sold to like if you go onto your phone right now and you're like swiping whatever platform you want you're not seeing like You know video after video of someone selling something you're seeing videos of people just like having fun and like you're feeling entertained by that and so it's like When you start to like sell what you're saying It's just like you immediately lose people because people just swipe through this like when you watch YouTube videos It's like as soon as that ad plays you're like

Tim (21:47)
Yeah.

Cameron Broadhurst (22:03)
how many seconds until I can hit skip, you know? And so it's like, you have five seconds on YouTube until you can hit skip. And it's like, you really just have to make sure that you're, you are kind of like injecting yourself into what people are already consuming and how they're consuming it.

Tim (22:18)
Totally. Yeah, I totally agree. So what is your process for creating content look like from like start to end? do you guys do like weekly? Like, you have like lists of ideas of content that you're pulling from? It's like, hey, this week we're trying this. So like, what's the whole process like from from ideation all the way to posting?

Cameron Broadhurst (22:36)
I mean, it depends on the format, truthfully, but like I can just give you like an idea of like what works or what we do. So it's like we're posting every single day pretty much on like meta platforms that get sent over to YouTube shorts and also LinkedIn. And then TikTok since Shop came out, that's like heavy TikTok specific content. ⁓ So we're posting three times a day on TikTok.

Tim (22:58)
Yeah.

Cameron Broadhurst (23:01)
And so it's like, when you're posting that often, there's not a lot of time to like plan. It's like, it's more or less like you understand the assignment. You have 30 plus cookies to choose from. You have a ton of data, like go out and just like figure out how to do it. And so it's like, as a creative director, I kind of have like oversight on kind of like when things get done or how things get done, or like just making sure I'm communicating what different flavors and things are coming out. But every single person that's on this team.

is their own like creative director in a certain way. Like they need to be able to ideate, to be able to shoot, to be able to edit, and also be able to like look at the analytics and make the decisions for themselves. And so that's like the main focus is just like conveying that and like figuring out like how to just collaborate on different ideas. And so, you know, we'll have group chats on different social platforms of things that we're seeing, we'll send them through to help give people ideas. But other than that, it's kind of like everyone's on their own.

But we do meet once a week. We work together on location sometimes just so we can be in the mix of things and that's where we're like going over like if we're having like a make-a-wish cookie that we're promoting or you know different seasonal flavors coming out we want to make sure that we're hitting that during the time that it's available and making sure that we're aligning content to kind of highlight that but There's really not a lot of organization to be honest. It's like I wouldn't

you know, lot of people get tied down by like being organized or coming out with a system that like works for them. And it's just like, you kind of just have to do it and like worry about the system later. And you kind of like over time, as long as you're doing a good job, like the system is kind of like creates itself and you make improvements based off of that. But yeah, we don't, it's very, mean, it's kind of disorganized to be honest. But you know, it's the nature of social in a way. Yeah.

Tim (24:44)
Yeah.

So is that, is that something you would, you want to see more structure at some point or, or not.

Cameron Broadhurst (24:50)
I mean, it would be it would be nice. think like we're talking more more about just like the daily content and and like the TikTok shop stuff. So there are different pieces of content that we spend our time on. And like that process is a little bit more rigorous, like, you know, coming up with scripts, figuring out what the story is, refining the scripts, making sure it works before we like do the voiceovers or whatever. I think it's like I don't want to be too focused on process because

that could disable you from doing good work because you're so concerned about what to do next. And as long as communication, there's an open line of communication and if you have questions or concerns, you're communicating that with the team or sharing ideas or whatever, I feel like it's all good and it's going to work itself out.

Tim (25:35)
So what are the downsides? Do you think of this kind of system? Cause like every company has their own type of strategy for content creation. Like yours is much more like, you know, fast pace, breakneck speed of content creation. Like as opposed to other companies where like you're saying, maybe they're just too precious about the content creation side of it. So what do you think like, and the positives like you're saying are you're able to post out, put as much content as possible. You have a much quicker feedback loop.

Cameron Broadhurst (25:46)
Yeah.

Mm-hmm.

Tim (26:03)
you're able to post all this content and get as much eyes on your product as possible. What are the downsides? Do you think of doing something like what your strategy?

Cameron Broadhurst (26:10)
The downsides? I mean, that's a good question. think like, the downsides. I think what's super cool is like, have to, if you're not going to have like a super strict system, like you should be clear on like what roles are and like making sure that you're like building characters and for like those different formats. So it's like, you know, me and another guy named Sam, like we're doing like more of like the...

the viral type of content, like the milk related content together. So we have, we shoot once a week together. And so like during that week, we're kind of just like jotting notes down or like bookmarking things that we see on socials. And then like Lauren, she's like more of like the brand focus person. So she's focused on like branding, product highlights, that kind of thing. And then Sarah or Doug, they kind of, or me kind of like chime in on like more of like the founding story or more of like that.

that story connection with the fans, the core group of audience members that have been with you from the beginning. I can't honestly, I don't know if there's any clear downsides. think it's like, I mean, there's always something new. It's not like you finish a video.

Tim (27:12)
or even frustrations that you find within the system.

Cameron Broadhurst (27:19)
or you finish the script and you can mark it off your to-do list for the day and you just wait until the shoot day comes. It's like you wake up and you have to start all over again. So I feel like creator burnout is definitely something that is talked about a lot in this space and in this industry. that'd be the only concern is just making sure that you take time to get out and not make content sometimes and just have fun. And also not take it too seriously.

Tim (27:25)
Yeah.

Yeah.

Yeah.

Cameron Broadhurst (27:47)
And obviously if you miss a day or something, it's like, we'll work around it. But yeah, you just wanna make sure that you're continually growing and evolving. You don't wanna just, because you're posting so much, get bogged down by just checking it off as like, yes, I posted today. You wanna make sure that you are always evolving and growing with the content that you're making.

Tim (28:04)
Yeah.

Totally. So.

So you're not the face face of the company. Like I know you're in a lot of videos. Like obviously like you talk about those viral like milk videos like in the toilet and the car and everything like that.

Cameron Broadhurst (28:13)
Mm-hmm.

Yeah. To be

clear, was a that was a that was we bought that toilet brand new specifically for that video. And don't tell anybody, but we returned it afterwards. ⁓ But it was yeah, it was like we put it in the bathroom, but it was it was a brand new toilet. It was completely sanitary. But anyway.

Tim (28:30)
Fuck it, yeah.

Yeah.

Huh.

Well, actually, let me talk about that. What

are some of the best videos that you think you've created or maybe in terms of, well, maybe you can do a few different ones. Maybe one in terms of like, like success as far as like reach and interactions, which are kind of two different things. But then even as far as like your personal favorites, maybe you're under.

Cameron Broadhurst (28:43)
In terms of what?

Yeah, I mean, some of the highlights are like one time when the Eagles went to the Super Bowl in Arizona. So that was three years ago, four years ago or whatever. We tried to get into like the Super Bowl with only cookies. So we flew all the way to Arizona and like, you know, reached out to some of like the different like people that we knew and were like, hey, any chance you could get us into the Super Bowl? And we ended up getting into like a party.

Tim (29:13)
brother.

Cameron Broadhurst (29:23)
Where we got to meet a lot a lot of cool athletes and and whatnot, you know Tried to mingle try to get into this try to get into the Super Bowl and then we had a connection through like this boxer Who we had sent cookies to before and he's like goes to the fanatics party Which is like a huge party every year for the Super Bowl So we hit him up and we're like, hey any chance you could get us into that party? Because we thought that if we could get into the party we could definitely get into the Super Bowl

And so like, was like, yeah, come through. And we got there and it's like, we were like, you know, feet away from Jay Z when he rolled up and we were like, definitely, definitely out of our element. So, ⁓ and, and so that whole video, that whole concept was kind of fun because like we had literally no plans or no idea how we were going to do it, but we were just like talking to as many people as possible. And we were, you know, we didn't get into the fanatics party. were able to like walk around the outside.

Tim (29:52)
Yeah.

I'm

Yeah.

Cameron Broadhurst (30:18)
got to meet chain smokers, we gave them a box of cookies, which was super cool. And we also talked to Chuck Lydell as well. So it's just like, yeah, that was like one of my favorite videos that we've ever made, just because it was a kind of an adventure with me and Doug. And then there's the other videos that I really like making are, I mean, reviews, obviously, like going up to people like, you know, one time Doug and I went, we were in Florida.

For a trip and we went out late like one night. It was like Friday or Saturday night You know after midnight and we're just like walking up and down the street asking people for reviews which you could imagine is a pretty crazy time to be talking to people in the street and and that was fun because they you know, had a bunch of people that were That were happy to be alive That were giving us very honest and excited feedback. So that was really cool to like meet people through that and then like

Tim (30:53)
You

Cameron Broadhurst (31:06)
In the milk, in the milk genre, like my favorite video that we've ever made was like the first center console video that we made. So I had like this 2008 Jetta that I just like poured milk in the center console. But my favorite part about it is just like how we got the milk out. know, like we got we we siphoned it out with a like little tube. So Sam was like on his back outside the car, kind of like sucking the milk out. So that was like a fun behind the scenes video.

Tim (31:14)
Yeah.

brother.

Cameron Broadhurst (31:32)
But yeah, I honestly like every video that we do, because it's a lot of fun and every day we're trying to one up ourselves in some way. And it's just always fun just to see what people's reactions are. Yeah, and then I also just love telling stories. If I could make any content ever, would just be maybe strictly branded, strictly story-driven stuff. I think that I connect with that stuff on socials myself.

the content that I think matters the most to me, as a consumer or as a viewer. And so whenever we have the opportunity to take the time to make those stories, that's a huge highlight for me. But I basically just told you I like making everything. I don't have a favorite, but yeah.

Tim (32:11)
You

As far as the most successful, so what were the most successful videos that?

Cameron Broadhurst (32:19)
I mean, most successful

in terms of views has definitely been the Milk series. There's a video, I think it broke 30 million or something on Instagram, and that was like within a week. And then we have like, there was a video going around of like a baby throwing up. you know, like, so baby throw up is obviously white. TMI, if you don't know that, but like, you know.

Tim (32:27)
Crazy.

That's that.

yeah, yeah.

Baby's

drink milk, believe it or not.

Cameron Broadhurst (32:43)
Yeah, yeah.

And there's like a trend going around where like it would throw up and then like it would transition to like a coffee creamer, basically. And like, wasn't our idea. We just saw it on our feed and we're like, all right, we'll replicate it in our own way. So the first time we had posted it, it got 18 million views in like 48 hours or something. And then we just reposted it last week or something. Had like a little bit of a slow burn. And then now it's at like 12, 13 million on a second post. No changes whatsoever.

Tim (32:50)
Yeah.

Cameron Broadhurst (33:11)
And so like that's, you know, those types of reposts. yeah. mean, we're yeah, that's another thing. Like you have so much content. Most people, content creators have like so much content and they're always like fixated on like creating something new because I feel like people have already seen it before. But like that's not like there's millions of people on the platforms. Like you have, people have not seen it before. And if they did,

Tim (33:11)
Wow. Is that something you guys do often or yeah.

Cameron Broadhurst (33:37)
they've already forgotten about it because they've watched thousands of videos since yours. And so we're always like going back and like changing things, or we're just like reposting successful videos. Like there's a cookie review video that we did at House of Gains in Lancaster. So that's like a, like a fitness supplement store or something like that. They had an event. So we went and we had a guy review a cookie. He was like a bodybuilder guy. Shout out Calvin. And he was a

Tim (33:38)
Yeah.

Cameron Broadhurst (34:02)
He said something like, these calorie free? And I said, yes, like sarcastically. And that was the hook that we ended up going with. He ended up trying it and like ended up loving it. Obviously he knew that it wasn't calorie free. But like that was a video we posted like three or four times and each time it's like done over 500,000, I think. And so it's just like, yeah. And then with the new trials feature that Instagram has too, it's like, okay, so if you are concerned about like

Tim (34:14)
Yeah.

Cameron Broadhurst (34:28)
getting in front, like posting the same thing in front of your followers or whatever, which I think is BS. Like at least you can post it in trials now and try it out. So that's something we've been doing a lot lately just with ideas that we have, like, cause you have a pretty good idea of what's gonna work or what's not going to work if you've been in this space for a while. And sometimes you wanna try some things new or you wanna just like make sure. And so we use trials a lot now just to post.

Tim (34:36)
Yeah.

Cameron Broadhurst (34:53)
New ideas and also repost old ideas and if they hit on trials with non followers then When you turn it on to like main grid or whatever then it's probably going to continue to grow and so like that repost of the milk video That's the same that's what happened like it was in trials and did like 85,000 views in trials in front of non followers basically And then when we turned it on now, it's at 13 million. So yeah, I wouldn't be I

wouldn't be so scared to like just continue to post the same thing, especially if it's a format that you like love and really believe in. It's just like, let's not discount it yet. Let's look at the metrics and like, let's cut things. Like if the average watch time is only five seconds or whatever, then it's like, all right, well, let's look at the first five seconds of this video. What might I do to improve it? And then you improve it then you repost it a few days later, a few weeks later, and you continue to build off of that until you have a successful video.

And so it's like for a personal brand person or like anyone who's like just making content on their own, like I would do something like that just so that you're always like growing and figuring out like how to structure your video to get in front of as many people as possible.

Tim (36:00)
Yeah, that's all great advice.

notes here.

What's something that...

What's something that brands just really just don't understand or misunderstand about engaging content or creating a content today.

Cameron Broadhurst (36:12)
I mean, something that, so I came from like the music video background, the wedding photography background. So it's like, I really just like wanted to make everything perfect. So like my personal Instagram page, I had an app that I could upload the photos that I was thinking about posting just to make sure it looked good on my grid. Like I was one of those guys. And so when I first got working with Taylor Chip, like I was so concerned about like how it looked and I was like.

Tim (36:29)
Yeah.

Cameron Broadhurst (36:36)
It was bogging me down for sure. And then at one point, like when Doug's like, you need to post three videos a day. I'm like, man, how am I going to do that and make them all look like amazing, you know? And he had said like, done is better than perfect. And that was like something that, like I tell everybody that and like that's something that I think that a lot of people are missing. They try to be so perfect instead of just like getting out there and like posting the video. It's like everybody has ideas. And so just like post them and see if they work or not. Like let's not.

Let's not let it up to your brain to decide whether or not it's going to get millions of views or whatever. Just get over it and try it out. I think that's the biggest thing that people miss. And obviously, too, that comes with thinking that not listening to the algorithm or not looking at the algorithm for what ideas they should be posting next or what improvements they should make. platforms tell you exactly what's working and what's not.

Tim (37:31)
So.

What would you tell companies that they don't really have a social presence? Like what advice would you give them for people who are just, maybe they have an Instagram or Facebook or something, but they haven't really started posting. What would be your steps to get them up and running ⁓ on social media?

Cameron Broadhurst (37:47)
Yeah. Well, I think,

yeah, I think it depends on what they want to deal with. I guess if it's like, if it's someone who, who does social media and is super bad at it and they know it, they should find somebody who knows how to do it and like just hire them to do it for them. and then there's people who just like, don't have time to do it. They might have the background, but they just like, don't have the bandwidth and it's better use for them to work on the business and not like posting.

content, they should also find somebody. But if you're someone who's just like eager and have time to like figure it out, like, I would just go the selfie camera route and like just continue to like get your or to start to get your reps in first and figure it out and like get a feel for like what's working, what's not working, using platforms like, you know, edits or CapCut or things like that, taking videos that you see on social media and like rehashing them in your own way.

And just like really just, yeah, kind of being a sponge and trying different things. That's like the one thing that I would say. Because it's like, if you scroll social media, can find, like you'll see trends. You'll see things that like people continue to do over and over again. And someone, someone saw like, it originated somewhere, but like that's not how the internet works. Like, you know, there's that book called, Steal Like an Artist that I really.

you know, really like and so it's like you just take, take ideas and you build onto them. You find ways to make them better. And if you're just starting out, you should just like scroll social media, search your niche if you want to. So if you're a realtor type in like realtor goes to the go to the reels tab, look at all of the videos that were posted. Look at the ones that did good numbers of 500,000 a million views or whatever, watch them see, see what they did to make them work and what they what they didn't do.

And just like, yeah, just kind of like build a data bank of like different content that you really like and then hit the record button on your phone or your camera or whatever, have someone shoot it for you and try to like replicate some of those videos.

Tim (39:45)
Yeah, no, that's definitely, you know, this approach that we take ourselves, like it's.

kind of similar what you're saying before with with done is better than perfect. Like I think a lot of people they'll use perfection as an excuse, you know, and it's really their fear. They they they're too afraid to release something. And so they'll put all these parameters up to make sure, know, that either stuff is done very slowly or

Cameron Broadhurst (40:02)
Mm-hmm.

Tim (40:08)
And there's, yeah, there's lots, there's so many roadblocks when it comes to this, but you don't have time to think, at least think too much. If you're saying, look, we have to get three done today. We have to get 21 done this week. So let's just throw stuff at the wall and see what's going to really work best for us.

Cameron Broadhurst (40:25)
Mm hmm.

And like, yeah, I mean, you could get lucky on your first video, but like, if you're if you're spending days and weeks like between posts or getting things out, you're only really hurting yourself because you're not giving yourself anything to like, look at and like grade. So it's like you should post as much as you possibly can reach out to your close followers and ask them like have a Q &A like, find some way to figure out what your audience cares about and then start testing out different ideas based off of that as

Tim (40:42)
Yeah.

Cameron Broadhurst (40:54)
as consistently and as frequently as possible so that you're able to have that feedback loop so that you're able to look and see what works and you can build off of that. Because if you're not posting too, it's like, you don't want to seem inactive either. you want to be able, you should commit, set short goals. think Instagram or social media is a long game. It's not a short game.

Give yourself something manageable that you can work at for a goal. So, 30 days, I'm gonna post every day for 30 days. Or two weeks, whatever is possible for you and realistic with your schedule, just make that commitment and don't stop for that period of time. then look at everything and revise based off of that. I just wouldn't get too overwhelmed with just frequency.

how you're going to do it, just like worry about doing it and then make those changes afterwards.

Tim (41:44)
Sure. Yeah.

So do you guys do like bulk filming or how do you guys approach it in that way?

Cameron Broadhurst (41:52)
Yeah, with the, depending on the content, we'll bulk stuff. Like a lot of the voiceover stuff, we're just filming as things are happening. if Sarah's on QVC one day, she's going to film a day in the life on that. That's not happening every day, obviously. But like a milk series or the milk genre stuff, we'll shoot once a day, or sorry, once a week. So we'll probably pick a Thursday or a Friday film for like two or three hours.

getting those ideas out and then, you know, depending on the formats, like the ads or the TikTok shop stuff, that's every single day. So you're kind of like starting your day, maybe engaging, responding to comments, spending some time scrolling, seeing like what you should do, jot some ideas down and then, you know, by lunchtime, you can start filming, you know, that, you know, and with it, with a good idea, or if you have like that, like pre-production phase or whatever, to get some of your ideas straight, then when you hit record,

you have the three videos that you want to film that day, that should take like 30 minutes or an hour, and then you can go and you can edit those videos real quick and get those up by the end of the day. But like you can structure it however you want. But we, yeah, we kind of are just always on the fly for the most part.

Tim (43:00)
What advice would you give or maybe how would you convince someone, a company that they don't really see the value of content or social media? Like what would be your words to someone who's like, well, we don't need any of that stuff. We'll just stick with, you know,

Cameron Broadhurst (43:06)
Mm-hmm.

I

would say why. Why do you think that you don't need it? I think, I don't know, it depends. Are we talking about small business? I think small businesses, local businesses, they are the biggest example for people who are reluctant to get on social media or to hire someone. Maybe they knew what was possible, but they wanted to make sure that the.

this was the right person first before they like completely made that person content. But it's like, if you do have other jobs or roles that that person should do or other help that you need, like just make it like kind of like a split role, just so that you can get someone in that's starting to look for those things so that as they get familiar with the brand, with you, with how things work, the products, like all that stuff, then they're able to kind of create content that actually makes sense for your brand.

Tim (43:45)
Yeah.

Cameron Broadhurst (44:08)
And so I would just like try to, yeah, I think the businesses who think that it's not important are just kind of crazy because it's like, it's free. It's free. You can spend, you can spend money going to events or paying a newspaper to get you a clipping or like a billboard, like all this stuff, but like people's attention is on their phones. And so if you want to get in front of people that are in your area, you need to like get to where they are and

Tim (44:16)
Yep.

Yeah.

Cameron Broadhurst (44:36)
and yeah, and start talking about your brand. think businesses can't just expect people to be walking down the street and know who you are or like be curious enough to walk in, especially in Lancaster County. Like people find things online, they stick with what they love. So it's really hard to get people out of their routines, especially when you're just like our new coffee shop that just opened up or whatever. It's like I've already decided what my favorite coffee shop is. So you like, I need to see something.

that convinces me that I should show up. And usually that happens through social media, getting people, getting your community to share and to talk about your brand.

Tim (45:13)
Yeah. Do you guys prioritize photography at all? Like what's the role in photos on social?

Cameron Broadhurst (45:18)
I'm kind of the only person on the team that takes the photos currently. Not to say like no one else can, but everybody else's priority is definitely in video and in short form because that has the most reach. You know, we'll take phone photos and stuff throughout the week as things are happening. I know like Doug and Sarah are super good about that. If we see something, we'll like snap it and then send it through a group chat. But we don't do too many photos. But...

That is something that we're testing more, doing more carousels. Any launches that we do, they always start with a carousel or some type of photo post, and then we're continuing to supplement the release or the marketing with reels. But yeah, honestly, we don't do too much. It's mainly just taking photos for the website and then cutting them together to work for socials.

Tim (46:06)
Sure. And stories, you know, because that's pretty much on every platform now, with the exception of LinkedIn. What's your guys' approach to stories?

Cameron Broadhurst (46:14)
Stories, I mean, trying to do, we try to do at least five stories a day or more. And that's not just like reshares. think like reshares are nice because if you're like a brand, it's cool as the customer that like a brand is like resharing their stuff. I think there's not a ton of value in it, especially because like there's nothing like aesthetic about it or nothing like you don't have control over how it's presented, but you have control over like.

just like sharing what other people are ordering. But then the five stories a day that I was talking about is just like filming production stuff, hopping on with a face video, and just telling people what's going on, what we have coming up, what you're about to do. Because those, I mean, stories are watched by your followers more than anybody else. And so if you can be, if you can be like the first five stories when someone opens Instagram, they watch you and they get to see that like,

you're having fun just like everybody else, they're gonna be way more likely to stop into your store or to check you out.

Tim (47:16)
So what's something that we haven't talked about that you'd really like to?

Cameron Broadhurst (47:19)
Ooh, that's a good question. I think it's just like, I don't know, I think we covered a lot. think if you look back at this conversation, you take one thing away, you just have to do it and stop thinking about it. I completely understand people's nerves to even begin to connect with their audience or to post something or not knowing what to post, but like.

just post whatever you think is interesting. Don't over complicate what you're trying to relay to your customers or to your audience. So it's like if you're struggling with a specific issue that day, maybe take a photo of that thing and just do a little journal entry and just write about it. Or if you wanted to start with more of like a episodic weekly idea where you're taking photos or videos every single day.

You have a reminder on your phone every day at 12 p.m. to take a photo. You take that photo and then at the end of the week you just do a recap of what you've been up to. And that's like a super tangible and easy thing that you can do and people can connect with. And over time you'll see that the community will show up for you and continue to support. I also wouldn't be shy to ask for help in any area of your business. Like if you're looking for a designer or you're looking for someone to do content.

or whatever, like find LinkedIn, find some of the platforms that really do well for those types of things. Facebook and LinkedIn are probably the biggest, because that's where adults hang out in a way. And so it's like, yeah, it's like, what are your pain points? Like share those, because who knows? There's probably someone following you that can help you or know someone that can help you. And so if you're just like showing up, yeah, people will be way more likely to support like what you're doing.

Tim (48:56)
any closing thoughts about viral content creation and strategy.

Cameron Broadhurst (49:00)
I mean, yeah, basically just like don't overthink it too much. Yeah, the same thing. But like, yeah, I think what do you look for the most when it comes to content? Like what are you hoping for when you share things?

Tim (49:03)
Yeah, totally.

I, you know, I've shared this little thought on LinkedIn before, like the thing that I stop at are things that I resonate with. You know, I think people interact with things that they resonate with. Like if you are scrolling and you see something from your hometown and it's not from a local company, it'll, it'll stop you dead in your tracks to go, wait, that's I'm right from there. You know, things you personally deeply relate to. and

And as far as, you know, even my goals in life, like if I see something that

just trying to think of some examples, you know, on TikTok, like scrolling through TikTok, one of the things that really like as far as products go, I think, relatable content, I think that's why kind of building a public is does so well is because people want to cheer you on to a certain degree. But I think there is like there is a peak that happens and then people stop cheering you on and then they actually want your active demise. Like I'm sure you've seen some of that, too. But like

Cameron Broadhurst (49:56)
Mm-hmm.

Yeah, for sure.

Tim (50:11)
They when you're at the bottom, everyone will cheer for you. And then you get to a certain point in success and then it kind of plateaus. And then, you know, I think there's a good amount of people that they start rooting for your downfall because you they think it's almost like they think you're Icarus and you flew too close to the sun and now they want you to burn up. But.

Cameron Broadhurst (50:25)
⁓

Tim (50:32)
But as far as content that I think I relate, you know, that resonates with me, it really is whatever it just has to be something that deeply relates to me in a personal way. Like so brands being built up is really cool. Things that I feel are valuable. So for me personally, things I find valuable are things that are building my skill sets. So filmmaking stuff, social media stuff, you know, like

Cameron Broadhurst (50:52)
Mm-hmm.

Tim (50:56)
filmmaking or just film in general like those things I'm like all right, I want to grow these areas and So I'm gonna run to that stuff or also the the relatable stuff kind of like what you're saying with the With like the milk stuff, you know, like it's funny relatable And so like I've seen even like pizza shops or whatever. It's like, okay the person you share with share this with owes you a pizza slice or or vice versa or

You know, like that stuff always works with like the food industry or even a movies or any kind of like service based thing as well, where, know, you can play with that. so like, if I see like, the person's name that starts with the letter D or if you press at and the first person that you that shows up owes you this. And so then you're almost like engagement farming in a way.

because it's so relatable and it's such an easy kind of engagement bait almost. So that stuff is always easy and fun. And now I'm a father, I've got a two year old daughter. So any parenting stuff, because I'm in that stage of life where I have young kids, so seeing rascal little kid girls who are like, it's highly relatable to me because my little girl's cute but crazy. And so that content.

Cameron Broadhurst (51:59)
Yeah, for sure.

Tim (52:08)
always gets me to engage with it. And so I'm sure it's the same thing with you where it's like, depending on what your stage in life and what you're trying to accomplish, your your level of interaction changes.

Cameron Broadhurst (52:11)
100%.

Yeah, for sure. think, I mean, it's key to just be real and be unapologetically yourself. And it's just like, you know, you don't have to fake anything. You just have to like share what you're interested in. Or like, if you don't know what you're doing, that's completely fine. Like that's kind of funny. you know, like you don't have to, with the whole being polished thing, like if you know that you need to be getting into social media, you need to be doing these like...

Trends or like that's the thing that's like working super well or it's something that you want to try like if you're going to stumble through it then like just do that because it could be funny and like as long as like people are engaging with it and People are commenting sharing or whatever like it doesn't really matter you know because the whole goal is to get people to notice you like to build attention, you know and

I know Colin and Samir, you know, probably a fan of yours too, but they like always talk about this like creator economy. And they always like have this like this Venn diagram of a creator being like on one side being the artist and the other side being a distributor. And I feel like you could use that same analogy for like business owners. And it's like, the artists are just like in their bedroom or like in their studio or in their kitchen, just like constantly making the thing. And then like, yeah.

just hoping someone notices. And then a distributor is like really good at taking that thing that they've made and like sharing it with the masses. And so I would just like encourage people that like to identify like where they are at in the spectrum and depending on how far over they are to like the artists, you know, like they should probably, and if, and if they can't make their way closer to the distributor, like maybe they should find somebody who has knowledge and background in that so that they're able to like tell that story. Yeah, for sure.

Tim (53:58)
Definitely.

Cameron Broadhurst (53:59)
And so, then like, yeah, on the thing is like, on the, on the topic of just like people like rooting for you to a certain degree. I think that happens all the time, but then like, as long as, as long as people still like, you still have a community of people who care about you, you still are getting sales or clients or like whatever. Like they're the naysayers or like the haters or like people in the comments or like clowning you for this or that, like they don't really matter. And if anything, they're just like playing into it because it's like,

It's all about engagement at the end of the day. So if they want to come at you and start making fun of you, well first of all, don't take it personally because it's the internet and those people would never say those things to you in public. And then two, it's like they are doing exactly what you would want people to be doing with your content and that's engaging with it. So don't shy away from conflict. Just take that and feed into it if you need to.

Tim (54:36)
Yeah, definitely.

Yeah, no, that's so true. Yeah, thanks so much, Cameron, for your contributions and your insight on content creation. Is there anywhere that people could find you on social

Cameron Broadhurst (54:56)
Yeah, for sure.

They can find me personally at Cameron Broadhurst on every platform. And then if they wanted to buy a cookie, they can check out at Taylor chip on every platform as well. We're up into one of our stores near you. So you, do you want to coupon code? I can give you one.

Tim (55:13)
and use the coupon code.

look, I mean, we don't have much of an audience. just say Tim sent you

Cameron Broadhurst (55:21)
Yeah,

just say Tim sent you from Stump and Root and we'll make sure to hook you up.

Tim (55:25)
Yeah. And tell the people at Rudder still. They'll tell. okay. No.

Cameron Broadhurst (55:28)
Yeah,

yeah, have you gotten a cookie in Rudders yet? Yeah, that's awesome. Were there other flavors other than chocolate chip? Or was there just chocolate chip there? Yeah, So we're in Rudders nationwide right now, we're in Pennsylvania right now. So that's like all 86 of their stores, which is super cool. We're trying to figure out how to make more content with them and figure out like, how do you let people know that you're everywhere sometimes is like a hard thing for like.

Tim (55:31)
Yeah, yeah, yeah.

I'm not sure. I can't remember.

Yeah.

Cameron Broadhurst (55:54)
someone who's doing retail, e-comm, and also getting into CPG. And so that's also why awareness is just so key, because you just have to be top of mind for when people come in contact with you somehow.

Tim (56:07)
All right, that'll do. Thanks again, Cameron, coming on Crimgrip. And you can find him on the platforms he just said and also Taylor Chip.

Cameron Broadhurst (56:09)
That'll do. Yes, for sure.

Yes.

Stop on by.

Tim (56:19)
All right, thanks so much.

Cameron Broadhurst (56:20)
Alright, thanks.

Tim (56:21)
Love you.

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