Beuta Landscape Edging

Background: Beuta, a company specializing in faux stone landscape edging, sought to increase brand awareness and highlight the unique benefits of their product through engaging short-form videos on social media. With a focus on organic reach, they enlisted a team comprising Tim and Sarah for filming and scripting respectively, and Anna as the on-camera personality.

Objective: The primary goal was to create viral videos that would captivate viewers on Instagram and TikTok, drawing attention to Beuta's lightweight, durable, and easy-to-install faux stone landscaping solutions.

Execution: Sarah, leveraging her expertise in scriptwriting, devised a compelling hook: "Would you believe me if I told you these weren't real rocks?" This hook was strategically designed to "stop the scroll" and evoke curiosity among viewers. Anna, known for her charismatic on-screen presence, delivered the line while holding a bunch of Beuta's faux stone edging, showcasing its lightweight nature with ease and a smile.

Strategy: The initial hook proved highly effective, garnering immediate attention and sparking both positive and negative reactions, which contributed to the video's virality. Tim, skilled in cinematography, captured shots that not only highlighted the product in use but also emphasized its key benefits, such as lightweight design and easy installation.

Key Tactics:

• Engaging Visuals: A mix of Tim and Sarah’s shots were carefully crafted to demonstrate the product's usability and unique features, reinforcing its benefits.
• Strategic Sound Choice: Sarah selected trending sounds on Instagram and TikTok, doubling as hashtags to increase discoverability and views.
• Collaborative Effort: Anna's natural on-camera ability and warmth resonated well, enhancing the video's relatability and appeal.
• SEO Optimization: Sarah crafted SEO-rich captions, strategically incorporating keywords to improve searchability and ranking.

Results: The video exceeded expectations, accumulating over 6 million views on Instagram and 5 million views on TikTok. This impressive organic reach significantly amplified Beuta's brand visibility and generated substantial engagement across platforms. The combination of a captivating hook, compelling visuals, and effective social media strategies proved instrumental in achieving these results.