The most convincing person in your marketing is your customer.
A customer journey documentary follows one real buyer from the first phone call to the finished install, and lets them say the thing you cannot say about yourself.
You can tell somebody you do good work. It sounds exactly like every competitor telling them the same thing.
Testimonials help, but most of them are a person in a chair saying they were happy. That is a claim, not evidence. It does not show the nervousness before signing, or the crew showing up when they said they would, or the moment the thing is finished and the family sees it.
A documentary shows all of it. Nobody watching has to take your word for anything, because they are watching it happen to somebody like them.
We pick the customer together. It has to be a real project on a real timeline, not a staged one.
I film the consultation, the build or the install, and the finished result. I handle all the scheduling with the customer.
You get the documentary, short cutdowns, and a photo library from every one of those days.
Investment runs seven and a half to ten thousand depending on how many filming days the project needs and how spread out they are. Fixed price, quoted before we start.
This works best when the purchase is considered rather than impulsive, when there is a gap of weeks or months between deciding and receiving, and when the finished thing is physical enough to film.
Outdoor structures, custom manufacturing, home renovation, equipment. If somebody sits at a kitchen table and talks it over before they buy, this is the piece that gets them to the table.
It is not the right fit for low-ticket products, or for anything where the buying decision takes ten minutes. For those, a brand story film is usually the better spend.
Five filming days following one family from the first consultation to installation day.
Star Quality Swing SetsCustomer journey documentary, 2025Tell me about a customer worth following.
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A creative studio in Lancaster County, Pennsylvania. Brand films, photography, and design for family-owned manufacturers, outdoor structure companies, and trades businesses.
Narrative film work lives at Stump & Root Films.