Working alongside Star Quality Swing Sets, I produced a long-form Customer Journey Documentary following the Scouten family from their first consultation to the day their custom swing set was installed.
This wasn’t just another testimonial — it was a full storytelling piece designed to shorten sales cycles, build confidence, and give potential buyers a professional, cinematic look at what it’s really like to work with Star Quality.
Star Quality wanted to help families feel confident investing in their dream backyard swing set — but standard testimonial videos couldn’t fully capture the trust and transformation behind their process.
They needed a story that showed:
I pitched a Customer Journey Documentary — a hybrid between a testimonial, a “how it works” explainer, and a brand story film.
Guided by the StoryBrand and Green Launch frameworks, the goal was simple:
Show, don’t tell. Let real families become the story that sells.
Every moment was planned in advance: pre-production scripts, interview questions for both the sales team and the customer, location planning, and a multi-day production schedule.
Over the course of several months and five total filming days, I captured every major milestone:
Filmed with the Sony FX3, Mavic Air 3S, and secondary cameras for varied coverage, the project combined cinematic visuals with documentary-style storytelling — from sit-down interviews to real-time, unscripted moments.
The finished film runs just under 13 minutes.
It now acts as a sales tool, a website centerpiece, and a trust-builder for Star Quality’s marketing.
The documentary gives future customers a clear, emotional, and transparent view of what to expect when they work with the company.
Most testimonial videos talk at customers.
A Customer Journey Documentary lets them see themselves in the story.
It builds credibility, answers objections before they’re asked, and gives businesses evergreen content that supports every stage of the buyer journey — from website to ads to email marketing.
This format can work for nearly any transformation-based business:
The same framework applies anywhere your customer’s story is the proof.
If you want a film that builds trust and closes sales before the first phone call —
👉 Learn more about Customer Journey Documentaries
Let’s build the brand your customers remember, trust, and recommend.
Stump & Root is a brand design and creative strategy studio dedicated to helping businesses grow strong roots and lasting influence. Every project is built on clarity, creativity, and a strategy that works.