RoadRunner Equipment

At Stump and Root, every project starts with understanding the heart of a brand—and that’s exactly how we approached our work with RoadRunner Equipment.

RoadRunner is a proud American manufacturer based in Lancaster, Pennsylvania. They don’t just sell high-quality equipment—they build it. In a market flooded with outsourced products and cut corners, RoadRunner set out to bring integrity back to the attachment industry by crafting durable, built-to-last tools from the ground up. Their commitment to quality is matched only by their passion for American manufacturing.

With a product line that’s both high-ticket and high-performance, RoadRunner needed a brand story and content strategy that could match the value of what they offer.

Our first step was applying the StoryBrand framework. This allowed us to position RoadRunner not as the hero of the story, but as the guide—empowering their customers to succeed with the right tools. By centering the customer as the hero and RoadRunner as the trusted expert, we shaped messaging that spoke to trust, reliability, and performance.

This narrative lens informed every piece of content we created—from web copy to product descriptions to the visual tone of the photography and video work.

We then went behind the scenes, conducting photo and video shoots to capture the full manufacturing process. Our goal was to visually communicate the care, craftsmanship, and precision that goes into every RoadRunner attachment. From raw steel to the finished product, we showcased the hands, machines, and expertise that make RoadRunner different.

This content became the backbone of RoadRunner’s brand visuals—authentic, gritty, and proud. The photography and video were used across digital platforms, sales materials, and social campaigns to help potential buyers understand the true value of the product.

‍