Photo, video, and brand strategy built specifically for swing set, shed, gazebo, and playset companies in Lancaster County and beyond. We help family-owned outdoor structure businesses tell their story in a way that actually drives sales.
No pressure. 20 minutes. We'll tell you if it's the right fit.
If you're like most outdoor structure companies, your phone rings during peak season and goes quiet during the off months. You're relying on word of mouth, drive-by traffic, and a website that looks like it was built in 2014. Meanwhile, customers are spending weeks researching online before they pick up the phone, and they're finding your competitors first.
iPhone photos and Google Maps shots don't do justice to what your team actually builds. Customers scroll past, never knowing what they're missing.
You have happy families across the county, but their stories aren't on your website, your social media, or in your sales process. That's the most powerful content you could have, sitting unused.
Customers spend 4–6 weeks researching before they buy. If you don't show up during that window, the company that does is the one getting the call.
Stump & Root Co. is a Lancaster County creative studio that specializes in marketing for businesses like yours. We're not a generic video shop trying to figure out your industry on the fly. We've shot inside playhouses, on installation days, with families on summer evenings, and in Schluter-certified showrooms. We know what works because we've done it, and we've watched it sell.
We sit down with you, walk your lot, and learn your story. Where you started, what makes your work different, and where you want to be a year from now.
We batch-shoot everything in focused days. Product tours, testimonials, lifestyle content, installation footage. You show up and be yourself. We handle the rest.
You walk away with a content library that works for you across every platform. Website, Google, social, email, and your sales process.
Every deliverable is designed to do double duty. Every shoot day produces video, photography, and short-form content. Every long-form video gives you clips for social. Nothing gets created for a single use.
Walk through your new playsets, sheds, or gazebos in a way that shows off the details that matter. Long-form for YouTube, short-form clips for Reels and TikTok, and product photography from the same shoot day.
Real families telling real stories. We capture the family in their backyard with the structure you built, plus the photography you need for your testimonials page. The most persuasive content you can have.
Timelapse, crew shots, behind-the-scenes content, and reel-ready footage from install day. Shows your professionalism and the care your team puts into every job.
The story of how your company started, who you build for, and why you do it the way you do. This is the film that lives on your homepage and works in your sales process for years.
Backyard scenes, families enjoying the structure at golden hour, campfire moments. The content that turns your social media from a product feed into a lifestyle people want.
Answer the questions every buyer is already searching. "How long does a swing set last?" "What's the difference between vinyl and wood?" "How much does installation cost?" These rank on Google for years.
We don't just talk about this work. We do it. Here are a few of the companies we partner with right now.
Star Quality Swing Sets
Ongoing brand content production, social media management, email marketing, and creative direction. Product tours of every new playset, testimonial films from real families, installation documentation, and seasonal lifestyle content. The kind of partnership that builds an entire brand presence over time.
Fisher's Backyard Structures
Brand story development, logo and visual identity, professional photography of their full product lineup, video content, and a website built around their voice. Everything they needed to look like the premium brand they actually are.
Most outdoor structure companies start with a content package in the $7,500 to $16,500 range, which gives you a brand story film, multiple product tours, testimonial videos, and a library of social content. Smaller starter packages begin around $5,000 for businesses dipping their toes in. Annual partnerships with monthly production land in the $8,000 to $12,000 per month range. Every project is scoped to your specific business, so the best next step is to have a conversation about what you actually need.
The two highest-converting content types for outdoor structure businesses are customer testimonials (real families, real backyards, real stories) and before-and-after transformations (showing the install or the finished build). Both perform incredibly well on social media and in your sales process. Educational content answering buyer questions ("how long does a swing set last," "what's the best material for a shed roof") is the long-game play that brings in organic search traffic for years.
Spring and early summer are ideal for outdoor lifestyle content because the grass is green and families are using their backyards. Late summer and early fall give you golden hour content that performs incredibly well on social media. Installation footage can happen any time. The key is to plan ahead so you have content ready before peak buying season starts, not during it.
From discovery call to final delivery, most brand story films take four to six weeks. That includes pre-production planning, the shoot day, editing, revisions, and final delivery. Rush turnarounds are possible when needed, but the best work comes from giving the process room to breathe.
Most of our clients are within an hour of Lancaster, but we travel for the right project. Mileage gets billed separately for locations more than 30 miles from Strasburg, and we're set up to handle multi-day shoots in surrounding states.
A product tour shows what you build. A brand story film shows who you are and why you build it. Most outdoor structure companies need both. The brand story lives on your homepage and runs in paid ads. The product tours live on your product pages and YouTube channel and rank for specific searches like "best vinyl playset" or "8x12 storage shed tour." Together, they cover the full buyer journey.
Every season you put this off, your competitors who are doing it well get a little further ahead, and the gap gets a little harder to close.
Competitors with worse work but better marketing keep landing the calls
Buying season comes and goes without you ranking on Google
Your new product line launches without anyone seeing it
Sales relies on referrals and walk-ins, just like last year
You stay invisible during the 4 to 6 weeks customers actually research
You become the most visible outdoor structure company in your market
Your sales team has tools they can actually send to prospects
Every shoot produces months of social content and SEO assets
Your testimonial library gives buyers the proof they need to commit
You show up first when families search "best swing sets near me"
Former brand storyteller for King Swings and Beuta. I've spent the last decade turning scattered marketing into content systems that actually drive sales. When I'm not on set or building strategy, I'm with my wife and kids, studying theology, or drinking a Coke Zero.
The first step is a simple conversation. We'll talk about where your business is, what you want to grow, and whether we're the right fit to work together.
Creative studio for outdoor & green‑industry brands. Based in Lancaster County; serving clients nationwide.