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Real answers to the questions you are already Googling.

Written for business owners in Lancaster County who are trying to decide whether any of this is worth the money.

How much should a brand video cost in 2026?

Real numbers, what drives them up, and how to tell whether a quote is fair. Written because nobody else in this county will put it in writing.

Pricing · 8 min read

How Beuta Got 11 Million Organic Views: The Playbook | Stump & Root

How a faux stone landscape edging company built 11 million organic views across TikTok and Instagram, and the exact playbook outdoor product brands can replicate.

The marketing point person: why every small business needs one

Most small businesses don't have a single person owning the marketing. That's the bottleneck, not the budget. Here's how to fix it without breaking the bank.

Why ignoring Spanish-speaking customers is costing you deals

Lancaster County has a significant Hispanic population. Most local marketing is English-only. Here's what that gap is costing you and how to close it.

Discovery call vs sales pitch: how to tell the difference

A real discovery call should leave you informed, even if you don't buy. Here's how to tell the difference between a real discovery and a pitch in disguise.

Why most small businesses are invisible on Google Maps (and how to fix it)

The Google Business profile is the front door for local searches. Most small businesses have abandoned theirs. Here's why it matters and how to fix it.

What to look for (and avoid) when hiring a creative partner

Most small business owners have been burned by an agency or freelancer at least once. Here's how to tell the difference between a vendor and a real partner.

Testimonial videos: what they cost and how to do them right

Real testimonial videos are the highest-trust content a business can make. Here's what they cost, how to plan them, and how to get real answers from real customers.

Why your website isn't converting (and how to actually fix it)

Most small business websites don't convert because the structure is wrong, not the design. Here's how to diagnose the real problem and fix it.

What's the difference between branding, marketing, and content?

Three words that get used interchangeably and shouldn't be. Here's what each actually means, what each is for, and why the difference affects your budget.

How much should a small business actually spend on marketing?

The honest answer for small businesses in 2026. What different revenue levels can support, where the money should go, and how to know if you're overspending.

The five videos every small business needs first

Before you make a fancy ad, you need the foundational five. The videos every small business should have on their website before anything else.

Marketing your Lancaster County manufacturer: a field guide

Marketing for Lancaster County manufacturers is its own animal. Long sales cycles, B2B buyers, and trade show seasons all change the playbook.

A creative studio in Lancaster County, Pennsylvania. Brand films, photography, and design for family-owned manufacturers, outdoor structure companies, and trades businesses.

Narrative film work lives at Stump & Root Films.

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