Brand films and photography in flooring companies
I shot Freedom Flooring's showroom, their warehouse, a finished kitchen, and a crew mid-install, then made the brand film that goes with it. Flooring comes at the tail end of a remodel when people are tired and guarded, and that changes what your marketing has to do.
Locations covered in one day, showroom, warehouse, customer home, live install
Projects delivered for a family flooring company in Lancaster County
Manufacturer stock photos. Your showroom, your crew, your work
Most flooring sites run on manufacturer catalog images, which is why they all look the same to a homeowner comparing three of them.
We talk for thirty minutes about what your customer is actually worried about and what you are trying to move. No pitch on that call.
I plan the day around that answer and cover showroom, warehouse, a customer home, and a live install in one day rather than three.
Finished pieces come back inside a week, plus the full library, so your next launch does not need another shoot.
Freedom Flooring is in New Holland and I have done two projects with them, a full photography day and the brand story film. Both are worth a look if you are weighing whether this is worth doing.
Freedom Flooring Brand Story
A film about two brothers, and why they once laid a floor overnight for free.
Freedom Flooring Photography
A flooring company with almost no photos of their own work. One day fixed it.
Fisher's Backyard Structures
Another family build-and-install company, and the identity work that went with it.
Run a flooring company? Tell me what your showroom looks like online.
Book a discovery call
A creative studio in Lancaster County, Pennsylvania. Brand films, photography, and design for family-owned manufacturers, outdoor structure companies, and trades businesses.
Narrative film work lives at Stump & Root Films.